Chilled Creamy Oats - Quaker Oats ||
The D&AD (Design & Art Direction) competition that comes live every year had an interesting selection of different briefs to choose from. The brief for 'Quaker Oats - Chilled Creamy Oats' was chosen.
It asked to come up with a packaging outcome for their new product; chilled creamy oats, which comes as a selection of four flavours. The outcome was to be aimed towards women over 24 who are conscious in a healthy lifestyle.
This audience was very important to the design and is why the container itself has been shaped to symbolise a healthy body image. Each container shows a symbol and a number, the symbol being a periodic table style flavour, and the number simply for aesthetic.