Fashion Crime - Ted Baker ||
Ted Baker is a big fashion label known all around the world, it brings character, uniqueness, and a shocking personality, this is what Ted Baker wanted to show in his shop windows throughout the United Kingdom. This brief (setup by the YCN) was to come up with an unusual campaign that would run only in the UK, it was to be relatively British, use stereotypical British humour, and avoid the obvious autumn/ winter themes.

- Shop window display

- Female wanted posters

- Male wanted posters
The difficult part about the brief was figuring out what would make a good campaign and bring a fresh personality, but what also narrowed it down further was the tag line Ted Baker runs on, 'No ordinary designer label'. This means the company does not use huge television commercials, giant billboards and high key models. This design went under the name 'Fashion Crime'; it takes the current state of modern Britain as a home of vandalism and crime and merges it with the high industry of fashion to create a single campaign name.

- Police tape style till roll
The items involved 'wanted' style posters, a brick shaped shoe boxe that resembles a tool for breaking shop windows, and a police tape style receipt roll.

- Ted Baker show box

- Ted Baker shopping bag