First Step - Relate - The Relationship People ||
A large scale campaign that looks at the current state of people who struggle with their current problems in and out of relationships.
Many people have a fear of coming forward with very personal issues such as erection problems in a sexual relationship, or other circumstances such as an affair. The campaign aims to help people make the first step in tackling their problem by introducing them to a package that can get them started.
Top left -> Bottom right: Drifting Apart, Arguments, Affairs, Self-Esteem, Premature Ejaculation, Erection Problems, Menopause, Reaching Orgasm (Women).
Inside each package is a small guide to get started, an online profile activation code, and a discount voucher for their first session.
A general poster designed for the campaign as a whole and not individual problems.
An online mini-website was also designed to be part of the campaign. People can request a package online through the site, and then use the voucher they are provided with to create a profile that allows them to fill in a progression log.
An iPhone app was also designed to include the packages digitally (with limitations), the user profile, GPS functions such as nearby clinics and making appointments, and live chat functionality to talk to counsellers.